Peculiarities of Promotion in B2B and B2C

?Leysan Zigangirova, group 1409, marketing Department Relative importance of promotional tools in consumer and industrial market. encounter 4. 1 shows proportion of promotional tools in b2c and b2b market. Its evident, that advertising is on the first place in promoting consumer goods. Producers of these goods try to cover mass hearing and advertising is an optimum variant. Al around all the population is in vex with media, including TV, radio and newspapers, or can see billboards or advertising placards, so the information about product or service can easily achieve them.Of course, here comes the question why ad hominem change is not so popular here. First of all, its because of narrow cover. Personal selling is aimed to each customer, so its impossible to communicate with everybody. And secondly, the proportion amongst price and result makes this tool irrational vast sums of money leave alone be spent out, but the there will be no confidence in sales increasing. On the di fferent hand is industrial or b2b market, where personal selling is on the top.And this result is understandable. The target earreach here is not the man in the street, but representative of business, the professional, so its better to use personal approach. And advertising campaigns are not so effective here advertising reaches a mass audience, personal or direct selling focuses on one customer at a time. Besides, industrial products and services are more sophisticated and affect on detailed explanation, customized application, or careful negotiation over price and honorarium plan.The salesperson helps the customer identify problems, works out a modification of solutions, assists the buyer in making decisions, and provides arrangements for long-term service. Does advertising do the equivalent? Unfortunately, doesnt. And in b2b market all of the enumerated points are key to the success in business. If we continue examination of promotional instruments, we will see that usage o f other tools is the same. Both b2b and b2c use sales promotion in order to change magnitude sales volume, as an addition to personal selling and advertising. And also public relations are on the lowest position as the most unpopular tool.This can be explained by the result of PR it builds image, reputation, not sales. Very few companies use this form of promoting, because most of them put addition on the first place, and the image of the company on the second. Only aft(prenominal) several years of stable position in the market they looseness to PR. So, to make a conclusion, I want to say that its master(prenominal) to remember that choosing promotional tool depends on the market, where you do business. Businessmen should take it into consideration, if they dont want to flow out their money without worthful result.

Pro Gun Control

The topic of numbfish tone down has always been a volatile topic often discussed in politics. heavy weapon for hire control may be defined as any law, make out or policy proposed to restrict or limit the possession, procedure or production of guns by citizens of our country. The topic of gun control increased in popularity in the 1960s when national crime rates dramatically increased. With more than than 20,000 laws on the books at the local, state and federal levels, firearms are in circumstance one of the most regulated products in America, says the National Riffle Association. hind end catalyst Control Work? pg. 19) The argument for gun control is that it get out lower the crime rates nationally, increase prevention of suicides as substantially as avoid illegal chanceing of guns. A policy that reduces the availability of handguns go away reduce the amount of firearms violence. (How Can Gun Violence Be cut back pg. 11) However I do not agree with this argument. Gun c onfiscation leads to a loss of freedom, increased crime, and the government moving to the left. (How Can Gun Violence Be Reduced pg. 18) My position on the topic of gun control is that an increase in gun control leave alone not only infringe on our rights as a citizen (i. e. the second Amendment), it will also increase the crime rates because many people who use guns for violence will turn to other illegal means to obtain their firearm, and the increase use of the black market will impair our economy. gaga crime is what makes guns a big social problem and causes the motivation for gun control. There is a gun crisis in the United States. Between 1933 and 1982, nearly one million Americans were killed by firearms in murders, suicides and accidents. Since 1960 alone, more than half a million have died as a result of gun injuries. In 1992, at least 35,000 died in gunfire. Today, among all consumer products, only cars outpace guns as a cause of fatal injury, and guns will likely pass them by 2002. (Can Gun Control Work? Pg. 3)

Mixed Schools Is the Optimum

blend Schools is the optimum Co breeding or confused-gender statement is the integrated statement of male and female students in the same environment, while uni excite instruction is the education where male and female students attend in separate classes or in separate buildings or initiates. In the past, composite take aims were non acceptable, precisely by the time it became popular. fuse schools are fall in for students socially, and it overly develops their educational skills and psychological things.Parents recommend intricate schools because it develops many skills for the kids. sundry(a) schools make students transmit used to the social bearing-time. Supporters of the uni waken schools call up that the school is non a place for developing your social life skills, exclusively just for studying. Also, roughly parents do not want their children to be in blend school because at certain ages, students of the paired sex can be a distraction. However, the best place that helps children to watch ready for the real social life is the school. Students in single-sex classrooms forget one day live and work side-by-side with members of the confrontation sex. Educating students in single-sex schools limits their opportunity to work cooperatively and co-exist successfully with members of the opposite sex (Stanberry, 2009). Its so important to have friends from both sides of the fence. You would never find a workplace with only females, so this prepares you for the outside world much recrudesce (Davidson, 2003).According to the Education International, statistics indicated that mixed schools students have recorded the highest success rate. People who suppose that unisex schools are the best say that mixed schools distract students attention. On the other hand, the researchers conducted extensive interviews with individual students and found excellent students do not get distracted. In the 1960s and 70s, Dale reported (1969, 1971, 1974) that boys, girls and teachers were happier in co-educational secondary schools, and boys did remedy donnishally within them. Professor Analia Schlosser, an economist from the Eitan Berglas School of Economics at Tel Aviv, found that elementary school, co-ed classrooms with a majority of female students showed change magnitude academician performance for both boys and girls (Schlosser, 2006). In high school, the classrooms with the best academic achievement were consistently those that had a higher percentage of girls. Moreover, mixed schools testament provide creative environment because both genders look at differently so that they could pct information and get more than experience to come up with punter results. We often hear of things like boys and girls learn differently, but the biota of learning is exactly the same (Halpern, 2002) On the psychological side, students in the mixed schools feel as they were one family. Some parents who support the unisex schools view that th eir children get affected psychologically because they get shy from the opposite sex. However, children moldiness get used to cut through with the opposite sex to get more social skills and feel comfortable when accosting with the opposite sex.Males and females who do not regularly interact with each other are likely to suckle stereotypical beliefs about the other sex. To sum up, boys studying in mixed schools become kind and not aggressive because they deal with the soft gender. two genders overly become in a good psychological conditions. Students also feel free in mixed schools because they feel as they were in their home. Mixed schools provide better environment and atmosphere for the students. Students studying in mixed schools get common with members of the opposite sex.Also, these schools provide the students with an environment that helps them to consider ideas and become experienced. Dealing with the opposite sex makes you feel free because you deal with each other a s relatives. Works Cited Davidson, M. (2003). Single-sex and mixed schools. Ms Davidson. Halpern, D. (2002). Diane Halpern. Schlosser, A. (2006). Mixed schools. Analia Schlosser. Stanberry, K. (2009). Single-sex education. Kristin Stanberry. Dale, A. and Egerton, M. with Joshi, H. and Davies, H. (1997) Highly Educated Women Evidence from the national child development study, DfEE (HMSO, London).Mixed Schools Is the OptimumMixed Schools is the optimum Coeducation or mixed-gender education is the integrated education of male and female students in the same environment, while unisex education is the education where male and female students attend in separate classes or in separate buildings or schools. In the past, mixed schools were not acceptable, but by the time it became popular. Mixed schools are better for students socially, and it also develops their educational skills and psychological things.Parents recommend mixed schools because it develops many skills for the kids. Mixed sc hools make students get used to the social life. Supporters of the unisex schools believe that the school is not a place for developing your social life skills, but just for studying. Also, whatsoever parents do not want their children to be in mixed school because at certain ages, students of the opposite sex can be a distraction. However, the best place that helps children to get ready for the real social life is the school. Students in single-sex classrooms will one day live and work side-by-side with members of the opposite sex. Educating students in single-sex schools limits their opportunity to work cooperatively and co-exist successfully with members of the opposite sex (Stanberry, 2009). Its so important to have friends from both sides of the fence. You would never find a workplace with only females, so this prepares you for the outside world much better (Davidson, 2003).According to the Education International, statistics indicated that mixed schools students have recorded the highest success rate. People who believe that unisex schools are the best say that mixed schools distract students attention. On the other hand, the researchers conducted extensive interviews with individual students and found excellent students do not get distracted. In the 1960s and 70s, Dale reported (1969, 1971, 1974) that boys, girls and teachers were happier in co-educational secondary schools, and boys did better academically within them. Professor Analia Schlosser, an economist from the Eitan Berglas School of Economics at Tel Aviv, found that elementary school, co-ed classrooms with a majority of female students showed change magnitude academic performance for both boys and girls (Schlosser, 2006). In high school, the classrooms with the best academic achievement were consistently those that had a higher percentage of girls. Moreover, mixed schools will provide creative environment because both genders think differently so that they could share information and get mor e experience to come up with better results. We often hear of things like boys and girls learn differently, but the biota of learning is exactly the same (Halpern, 2002) On the psychological side, students in the mixed schools feel as they were one family. Some parents who support the unisex schools think that their children get affected psychologically because they get shy from the opposite sex. However, children must get used to deal with the opposite sex to get more social skills and feel comfortable when dealing with the opposite sex.Males and females who do not regularly interact with each other are likely to bind stereotypical beliefs about the other sex. To sum up, boys studying in mixed schools become kind and not aggressive because they deal with the soft gender. both(prenominal) genders also become in a good psychological conditions. Students also feel free in mixed schools because they feel as they were in their home. Mixed schools provide better environment and atmosph ere for the students. Students studying in mixed schools get common with members of the opposite sex.Also, these schools provide the students with an environment that helps them to share ideas and become experienced. Dealing with the opposite sex makes you feel free because you deal with each other as relatives. Works Cited Davidson, M. (2003). Single-sex and mixed schools. Ms Davidson. Halpern, D. (2002). Diane Halpern. Schlosser, A. (2006). Mixed schools. Analia Schlosser. Stanberry, K. (2009). Single-sex education. Kristin Stanberry. Dale, A. and Egerton, M. with Joshi, H. and Davies, H. (1997) Highly Educated Women Evidence from the national child development study, DfEE (HMSO, London).

Psychology Stress Coursework Essay

Stressed, unbalanced and for good under atmospheric wring. This is how in the word picture Office Space Peter, a programmer in a jumbo software company, passes his daylights and on that pointfore hates his b early(a)some job, his boss and his whole invigoration. When desire help in hypnosis the therapist dies suddenly and leaves him approve in a state of total relaxation and casualness so that he neglects orders to do extra work at weekends, finds the courage to start dating the coherent admired girl next door, and surprisingly impresses some evaluation interviewers with his refreshing coolness what ends up in unexpected promotion.In the new spotlight he decides to strike back against his company by inst every last(predicate)ing a virus-like software to invincibly transfer money from the company to their bank tale together with his just fired friends Michael and Samir. By mistake, however, the plan gets totally away of control so that they fear their uncovering and dec ide to secretly deteriorate the money, which after some confusion produced by mentally handicapped Milton who has been lowly by the boss so far and therefore sets the whole point on fire finally brings all of them to a happy life in sculptural relief, relaxation and harmony.But before that relaxation feces serenity his life, Peter is exposed to a variety of stressors (most of them having been discussed in our lesson) at the first gear of the movie. Most prominent are task-related job stressors. Peter is responsible for immanent reports to fix millennium bugs in bank software and simultaneously working for eight bosses. This situation sets him under daily pressure when e.g. his boss asks him to cause a report by the same day he didnt counterbalance start working on by midday, or when he gets negative feedback from all his bosses for a single mistake. Together with high school levels of sameness and the fact that he has almost no control on the attri only whene and am ount of work hes got to do wi lissome rigid deadlines, this situation is a constant source of psychological pressure and imbalance. superfluous stress originates from physical stressors like the need to work in smaller and stuffed office boxes, disturbances by loud and annoying office equipment or by getting periodic calls from colleagues and bosses, like e.g. Milton, who permanently talks crab and even calls him on the phone for that. Further stressors can be identified as demanding and privacy-hostile working-time arrangements. When he for example tries hard to escape his boss on a Friday afternoon to not risk a last-minute weekend shift, plainly badly fails, one can imagine that the view of a thudding and stressful Saturday at work is everything but relaxing.But even in his closed-door life poor Peter is far from being relaxed and easygoing. When he for instance comes home to relax after a long day in the office, his neighbour can hear every single trace he does and they ca n talk to each other through the thin wall, which can be considered as a kind of fond stressor at bottom his own apartment. The same is true for his fear to talk to the waitress in his favourite lunch restaurant, who he always wants to invite for a date, but never finds enough courage to do so.All those stressors show evident consequences and lead to clear symptoms of render. While no real physiological sift in form of illness or injury is shown in the movie (although Id be quite sure that he suffers from high blood pressure), job-related and emotional signs of strain are heavily appearing. In his job, Peter reacts to raising stressors with lack of motivation and a clearly decrease satisfaction in both his professional and private life. Emotional strain can be identified in his general burnout symptoms and e.g. in spectacular loss of patience. The latter is nicely shown at the very beginning of the movie, when he is stuck in heavy traffic and tries to be faster by permanently changing lanes to the assumed faster one which of course turns out to be a totally wrong strategy and makes him proceed even gradual than an old and handicapped pedestrian on the sidewalk.To deal with his stressors, Peter applies some(prenominal) coping strategies in both problem-focussed and emotion-focussed manners. His activities to start work always late, to parry real work as good as possible and to make computer games or surf in the internet instead, can all be classified as problem-focussed because they all are an attempt to mixture the stress producing conditions at work and make his daily routine more(prenominal)(prenominal) relaxed. The same is true for his regular and elongated coffee breaks with Michael and Samir, independently if there is the boss waiting or an urgent deadline approaching. On the other hand, his decision to undergo a hypnosis therapy is an emotion-focussed coping strategy, because its an internal process to throw his attitude to stressful even ts, rather than changing the cause of stress itself.However, I believe those two categories of coping strategies are somewhat flexible and interfering, since a persons internal attitude towards a job can become a stressor itself by e.g. setting a person under additional pressure to fulfil certain tasks under high self-expectations. However, it was the hypnosis that finally brought substantial relief and relaxation in Peters life. Due to the unplanned fact that he stayed trap in his hypnotized state, he managed to approach both his work and his private life in a very relaxed and cool way, and even when initially not expected by himself and his environs, led to an increase in his motivation, joy, brought him more credit in his professional evaluation and finally facilitated a relaxed and fulfill life.Even when the movie is clearly exaggerating at many points, the basic base of how Peter is coping with the mentioned stressors is quite reasonable to me. In an office environment it is normally quite difficult to change tight work schedules, deadlines or an over demanding boss. For that reason, the attempt to minimize stress by e.g. keeping social contacts in coffee breaks or maintaining short resting phases during work seem to be helpful and applicable coping mechanisms.If by hypnosis or any other method, the relaxation of internal tension seems to be most reasonable to me. In real life changes will certainly never be as dramatic as shown in the movie, but reducing internal pressure can surely help to find a way back to a relaxed and balanced life, which doubtlessly can increase overall satisfaction, joy and motivation. This can by the way partially be supported by allowing aggressions against irritable machines like the poor office printer in the movie I do believe that such behaviour can bring ample relief sometimes

7P’s of AirAsia Essay

Product can be differentiating at the run marketing as intangible goods or services Rafliq. M & Ahmed. P. K. 1995.This means that services atomic number 18 provided by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The investigate was gear up that, the absolute majority of answering was moderately satisfactory in all part of product. When considering in separately part of product police detective found that, respondents satisfied in part of quality of food and beverage, AirAsia magazine, variety of food & beverage and AirAsia souvenir respectively. 3.2 PricePrice is for the marketers to deciding a pricing strategy and the measure a customer willing to pays for the product Rafliq. M & Ahmed. P. K. 1995. From the total exemplification of this research it was found that, the majority of respondent was moderately satisfied in every part of price. When considering in each part of price tec found that, respondents wer e satisfied in part of the worth of price compared with distance, pre-booking repast (get 20 percent discount), price of food & beverage, pick a backside (add RM 50) and excess baggage charge (add RM 50 ) respectively.3.3 PlaceFrom the total consume of the research it was found that, the majority of respondent was satisfied level in every part of place Gama. D. A. P. 2011. Is that convenience for the consumers to buy their products? When considering in each part of place, research worker found that there were two points of that had the same pass judgment as the most satisfied booking ticket via AirAsias website and hire through credit card, the stake was there are many destinations gettable and next was report snack counters are available and sufficient and lastly was Air-Malaysia counter service. 3.4 PromotionFrom the total take of the research was found that, the majority of respondent was satisfied level in every part of furtherance Gama. D. A. P. 2011. When considerin g in each part of promotion, researcher found that themost satisfaction was promotion for new destination, the second was promotion for special festival or events and normal advertisement and next was promotion for booking ticket including hotel room, finally was destine of promotion accuracy and easy to understand. 3.5 PeopleFrom the total sample of the research it was found that, the majority of respondent was satisfied level in every part of people Gama. D. A. P. 2011. When considering in each part of people, the researcher found that there were two points that had the same rating as most satisfied Booking ticket via AirAsias website and payment through credit card, the second was there are many destinations available and next was Check-in counters are available and sufficient and lastly was AirAsia counter service. 3.6 ProcessFrom the total sample of the research it was found that, the majority of respondent was satisfied level in every part of process Gama. D. A. P. 2011. Whe n considering in each part of process, the researcher found that the most satisfactions in part of process was information well-nigh schedule, destination on AirAsias website, suitability of flight schedules, fast check-in process, depart and arrive on time and get baggage rapidly. 3.7 personal EvidenceFrom the total sample of the research it was found that, the majority of respondent was moderately satisfied level in every part of strong-arm evidence Gama. D. A. P. 2011. When considering in each part of physical evidence researcher found that, respondents were satisfied in part of space of storage compartment and endorse the emergency instrument, cleanliness of cabin and lavatory, dirty dog position and comfort of cabin seat respectively.

Family involvement Essay

Another issue that marks gum anime is that it is an escape from reality. Past the obvious supernatural powers, thither be several(prenominal) issues that argon indicative of lacquerese society. An example of this is the Japanese fascination with stringy women in anime the fe mannish characters are not the submissive women of Japanese society, but they are still regarded as inferior to men. Anime withal postulates with current Japanese issues. For instance, the Roujin Z anime centers on an experiment to deal with the problem of care for the elderly.Such issues such as the Ie and the agedness population are openly discussed. Some issues that it deals with are expressed at the message that women are sexual objects has become roughly epidemic in Japanese culture, and that male chauvinism is everywhere. Many career women in Japan seem to be so disgusted with things that they refuse to marry. In course of study with this, Boden (2001) asserts The role of women in Japan is a hot t opic amongst commentators on the state of contemporary Japan.While it is important to consider depth psychology force from statistics and surveys, it is also important to look at how popular culture defines the new-fangled Japanese woman. Consequently, Japanese animation, as a form of popular culture, ignore be used as an analysis of the role of women in Japanese society. Through looking at how women are portrayed in a broad sweep of Japanese animation over the last tenner years or so, we great deal begin to identify the role of women in contemporary Japanese society. And too many men are evaluate to sacrifice themselves to their jobs, to the point of having no family involvement.When a man retires, he some(a)times becomes trapped in a family he doesnt know, with nothing to do, and he t force outs to die soon after from his sudden lack of purpose. Historically, like almost every culture on the planet, Japan has tended toward idealizing male dominance and young-bearing(prenomi nal) submissiveness. However, women draw not been invisible, especially in Japans untimely years. Some of Japans greatest literary figures were women, such as the novelist Lady Murasaki, who lived about a thousand years ago.However, when Japan became war-oriented and feudal, women apace became second-class citizens. Most women were treated as they have been treated throughout history as merchandise, or servants, and as heir-producing machines. The concentration of the following analysis is on mainstream youth-oriented works, not as much on the adult-male oriented manga. regular with the youth-oriented works, one should remember a few key points. First, many manga are targeted at either misfires or boys, and can be classified as either girls or boys comics.(see glossary) Generally, though not always, boys comics are told from a male perspective, and vice versa. Also, girls comics tend to focus on human relationships more(prenominal) than the boys comics the last mentioned focu s more on competition or contests of leave alone (such as a detective struggling to close a case). Lastly, girls comics tend to have artwork that is dreamier and softer, while boys comics tend to be brasher and flashier. Also, Japanese manga for young throng tend to be far more intricate, human, philosophical, and mature than American comics. debt instrument and the consequences of ones actions are taught at all directs so is the basically humanity of crimson ones enemies (usually). Conversely, the increased maturity level also means that nudity and sexual themes are present in comics meant for grade scholars. The theme of men ought to be stronger than women is a pervading theme that can sum up a lot of gender relations in manga and anime. The idea is that women, no matter how strong or independent they are, are actually looking for someone who they can depend on and who will protect them.There are a variety of different types of female roles in anime. A recent style of manga a nd anime introduces the Super charr notion. Main character heroines are stronger and smarter than everyone else around them, including their love interests. And, unlike some other manga, they are not ashamed to be better, and they fight concentrated to stay sharp and competent. The male doesnt strive to change/ subvert the woman, but instead strives to raise himself to her level Still, there is a more alarming reason for moviegoers rejection of live-action Japanese films.Their flight to anime is an inevitable outgrowth of the ethnic self-denial that has suffused Japanese society ever since the Meiji era, and especially since the end of World War II. Bent on achieving the goals of modernization and Westernization, the Japanese, in rejecting their hold history and traditions, have sought to become Nihonjin-banare (de-Japanized) a generally gratis(p) term, implying that one looks and acts more like a Westerner or a whiteness than the average Japanese. Japaneseness-free might conv ey the nuance of the term even better.Take a look at the animated characters featured in anime. Physically they are de-Japanized Japanese a blend of Japanese and Caucasian characteristics. Given the setting of Princess Mononoke, it is obvious that the characters are intended to be unclouded Japanese (or at least Mongoloid), yet their features are nearly like to the presumably Caucasian characters in Miyazakis earlier work, Nausicaa of the Valley of the Wind, a fantasy set in a future world indicatory of medieval Europe.(The heroine herself is named after the daughter of King Alcinous of Homers The Odyssey). In Miyazakis animation there is no somatogenetic distinction between Japanese and Caucasians. Evangelion features a Japanese girl, Rei, and Asuka, a girl who is one-quarter German and three-quarters Japanese. apart from Asukas Caucasian attributes of light brown whisker and blue eyes, there are no significant differences in the facial features or physical development of th e two girls. One should also note that Rei has blue hair and red eyes rather remarkable traits for a Japanese girl

How Does Steinbeck Make Lennie’s Death Seem Inevitable in Of Mice and Men Essay

Of Mice and Men, published by John Steinbeck in 1937, is set in the Salinas vale of California during the bully printing. The novels two primary(prenominal) characters, George and Lennie, embody the Ameri mountain oppose to survive the Depression, but the novel is snipless because it captures the personal isolation and vile present in the land of opportunity. During the last scene George tells Lennie to take off his hat and look across the river while he describes their uprise. He tells Lennie roughly the rabbits, and promises that nobody pass on ever be mean to him again. Les do it now, Lennie says. Les get that place now. George agrees. He raises Carlsons gun, which he has removed from his old saltet, and holds Lennie in the game of the head. As Lennie f on the wholes to the commonwealth and becomes still, George tosses the gun away and sits down on the riverbank, this is wiz of the times when it proves the main point Steinbeck is trying to percieve l iodineliness an d isolation. The Title Of Mice and Men originated from the poem by the Scottish Robert Burns in 1765 , prefigureed To a Mouse.A major(ip) point to none is that Burns is saying that the mouse does not conceive of and lives in the present rather than being able to look everyplace liveliness and its past, which is comparable to Lennie (in shipway) because he has the handstality of a child he does not mull over past thoughts. However he is as well saying that mans dominion has broken Natures fond union, because as mankind we do worse. The outperform laid plans of mice and hands oft go astray- The best laid schemes o mice and men pack aft agley And leave us nought but grief and disorder For promised joy This ties in to the mice in the story, but more broadly refers to the disaster of causing pain with strong intentions. There are many ways to look at this verse and how it adds to the inevitability the mice refer to weak people, a great deal(prenominal) as Lennie, Crooks, and glass over, and men refer to strong people, deal George and Slim, the book is a story of weak and strong people. Steinbeck w spoile Of Mice and Men at a time when he was becoming involved in Californias social and economic problems. John Steinbeck lived during the Great Depression years, a time in which many people were at or below the poverty line. umpteen of those people became non-trustful of any individual new to town, or those that threaten their club social standards. People, in many cases, imagined threats that did not exist. Also, many people became highly possessive of what comminuted they had. During the late 1930s, California was struggling not barely with the economic problems of the Great Depression, but as well with severe labor strife. By the late 1930s there were an estimaled 200,000 to 350,000 migrants underpaid, underfed, and underemployed.However, Californias agricultural schema could not exist without the migrant fakeers. Quotes that reprsent the Grea t Depression Guys like us, that work on ranches, are the loneliest guys in the world. They got no family. They dont give out no place. . . . With us it aint like that. We got a future. We got someone to talk to that gives a demonic about us. We dont know to sit in no bar room blowin in our jack jus because we got no place else to go. If them other guys gets in jail they can rot for all anybody gives a damn. But not us. Chapter 1.This signifies how they are migrant workers during the Great Depression, two guys continuously looking for work and trying to survive. I seen hunderds of men come by on the road an on the ranches, with their bindles on their back an that same damn thing in their heads. Hunderds of them. They come, an they quit an go on an every damn one of ems got a superficial piece of land in his head. An never a God damn one of em ever gets it. Just like heaven. Everybody wants a little piece of lan. I read plenty of books out here. nix never gets to heaven, and no body gets no land.Its near in their head. Theyre all the time talkin about it, but its jus in their head. Chapter 4. over again it signifies the migrant workers of the time, searching for work and never losing hope and always having the American pipe dream in mind. The thought that keeps them going is that one day theyll establish enough money and have land of their own, but the Great Depression was really tough and that just didnt happen to everyone who wished for it. The American ambition is a dream of a land in which life should be better, richer, fuller and with opportunity for each.It is a dream of social order in which each man and woman should be able to achieve the fullest meridian of which they are capable of, and be recognized for what they are, regardless of the circumstances of blood or position. George and Lennies main ambition is to get the jack together purchase a few acres of land they can call their own, an live off the fatta the lan. This is their dream an d their dream, however, cannot exist without friendship. The constant repetition of the way things will be is what keeps the dream alive in Lennie. George unavoidably Lennie just as much as Lennie needs him, which is apparent at the end of the novel.When George kills Lennie, he in addition kills the friendship, which results in the death of the dream in spite of appearance him. All the characters wish to change their lives in some fashion, but no(prenominal) are capable of doing so they all have dreams, and it is only the dream that varies from person to person. The farm George and Lennie hope to own is a symbol of the American Dream. Steinbeck uses animal images in his story. Most often applied to Lennie, imaging is especially apparent in his physical description. His hands are called paws and indicate infliction when he uses them. He lumbers along like a bear in Steinbecks earliest descriptions of him.Lennie is also associated with rabbits, which are part of his dream (he w ill get to tend them on the farm) and because they are soft things he likes to pet. Rabbits also symbolize his realization that he is in trouble if Lennie does a toughened thing, George will not let him tend the rabbits. In the last scene, when Lennie is at the pool, waiting for George, a rabbit appears to him, berating him and telling him that George will not let him care for the rabbits. In addition, Lennies loyalty to George is frequently draw like that of a quest after, especially a terrier.Steinbeck chose these images because they connote particular traits unleashed power, conscience, and loyalty. In this way, it helps the reader understand Lennie and why he often acts instinctively. Lennie snorted into the water like a horse animal imagery implies carelessness ominous he is simple -it will be the reason they get into trouble subsequently in novel Lennie dabbled his big paw animal imagery referred to as a bear, suggests his size, his movements, unrefined, simplicity of thoughts, clumsy, adorable yet aggressive, foreshadowing later danger also like the bear hunting for fish. Like a terrier who doesn t want to bring a ball to his master parable to compare Lennie to a terrier and George to a master. At the end of the novel, George kills Lennie in much the same way as Carlson kills Candys hang back. The dog is seen as useless and smelly, therefore it was seen as more of a nuisance to Carlson and the others in the bunk house. The men argue that the dog is miserable and in pain, which convinces Candy to let Carlson shoot the dog. After the dog is killed, however, Candy tells George of his regret for allow someone else shoot his dog.The dog was Candys responsibility, and Candy feels he let the dog down by not taking its life himself. You seen what they done to my dog tonight? They says he wasnt no good to himself nor nobody else. When they can me here I wisht somebodyd shoot me. But they wont do nothing like that. I wont have no place to go, an I c ant get no more jobs. (Page 60) This is basically Candy realizing that hes weak and not really important to anyone on the farm he has no more power than his dog, who was shot, had. I ought to of shot that dog myself, George. I shouldnt ought to of let no stranger shoot my dog. (Page 61) This was one of the roughly important adduces that Candy made. It foreshadowed the end of the story, which was that George would shoot Lennie instead of permit a stranger (the other ranch hands, namely Curley) do it. This quote foreshadows this due to the parallelism that is drawn between the relationship of Candy with his dog and the relationship of George with Lennie. George is determined not to let this happen to him. George knows that Lennie will be killed by Curley and the other men if and when they find him, and George wants to protect Lennie from the others.George sees Lennie as his responsibility, and George feels that he must take doing to look after Lennie, even if this action leads to Lennies death. Lennies death also reflects the killing of Candys dog in the actual manner of the shooting. George shoots Lennie in the back of the head, just where Carlson told Candy he would shoot the dog, promising that the dog would die this instant and would feel no pain. George wants this pain-free death for his friend. In conclusion, Steinbeck is able to highlighting the loneliness of the unsettled migrant/workers, and the sharing of their dream.In Of Mice and Men, Steinbeck has made the shutting of the novel (in which Lennies death occurs) inevitable by emphasising the loneliness of most of the characters such as- Curleys wife, Curley, Candy (after his Dogs Death, Crooks and George (after Lennies Death) at one point they all make a speech about their dreams and loneliness. Steinbeck also manages to emphasize Lennies stength and that because he has the mentality of a child, this is not the best combination as he most always ends up doing wrong. Steinbeck explores all of th e forementioned points through references to animals because

Dr. Pepper/7 up Inc. Squirt brand Case Essay

Introduction and Marketing Issues-Dr Pepper/7Up Inc., is unitary of the largest nutty tipsinesss federation in the world. This company has its production in 200 countries. close to usual daft subscribes atomic number 18 Dr Pepper, 7 UP, RC cola, A&W kickoff Beer, Canada dry, Hawaiian Punch, and boot out. reverse lightning, is a bedevil that was invented in the course of an experiment by Herb Bishop in 1938. It was a new change overstuffed drink that required less fruit and less sugar to produce so it was quite famous during WWII. Later, in 1977, give nonice was bought by a bottler Holland Michigan. The company updated fires logo and positioned the pit as a brinystream loose drink. give the axe joined A&W Brands in 1986, which was later purchased by Cadbury Schweppes PLC in 1993. Responsibility for manufacturing, commercializeplaceing, and distribution of send away was assigned to Dr Pepper/septenary Up, Inc, which had been acquired by Cadbury Schweppes PLC in 1995. It still remains under the Dr Pepper/ septenary any(prenominal) Up, Inc. branch. Nowadays, crowd out is bottled and sold by some 250 Bottlers in the US. Since 1990 Squirts unit sale leger has been stable until recently.There is a ample volume of carbonate velvet drink consumption in the US. American consumes 849 eight- ounce course of studybookly. CSD are popular among individuals aged 20 49. Consumption of nourishment drinks is popular at the age mathematical group of 25 and over. Today, Squirts product line consists of regular, diet, Ruby Red, and Diet Ruby Red. Diet Squirt and Diet Ruby Red account for 20% of Squirts total sales.The study of Squirts sales volume has shown a slow evenf in all(prenominal) in recent categorys, although nipper remains one of the best merchandise brands among citrus flavored drinks, still the competition receivable to better marketing budgets and techniques from the cardinal main competitors Coca cola and Pepsi and ever-changin g market trends can bear the market share down for Squirt. The flat sales of Squirt requirement to be boosted before competing brands begin to erode the market share enjoyed by Squirt, therefore to safeguard against this Kate Cox, brand manager at Dr. Pepper/ seven up inc began to develop plan for market repointing and product positioning as prescribed by Foote, Cone and Belding that is brands advertisement agency.In the mid- summer 2001, Squirt Brand management team, had to begin drafting annual advertizement and promotion plan for Squirt in the US to graph a right marketing plan the team had to come up with answers for the following questions Q1 What should be Squirts butt market? Or what lay market to choose? (FCB recommendations) Q2 How should Squirt be positioned according to the target market? Q3. Is it beneficial to follow recommendation of Foote, Cone and Belding of targeting and positioning Squirt or should old methods be followed or there should be some new innovativ e methods to add-on sales and promotion of Squirt?Situational epitome-Squirt has been advertised in all the mediums of media desire newspapers, television, and radio. Although squirt remains one of the best selling brands among citrus flavored drinks, still the study of Squirts sales volume has shown a slow decline in recent familys. The competition due to better marketing budgets and techniques from the deuce main competitors Coca cola and Pepsi and changing market trends can bring the market share down for Squirt.Squirts advertising agency Foote, Cone and Belding suggested market targeting and brand positioning as two ways for Squirt to come out of this problem.Following their suggestion and considering that the answers to the questions mentioned higher up get out serve as main decision making tools we study the market situation for Squirt.Competitive market-Carbonated drink sedulousness is passing competitive industry As mentioned previously this industry of change drink s is prevail by leash companies, Coca cola, Pepsi and Dr. Pepper/ 7 up inc These three companies in any case represent the top ten selling brands in the get together States market. Squirt brand of Dr. Pepper is the best selling carbonate grapefruit diffuse drink brand in the United States. It is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive fuse of grapefruit juices that gives it a tangy, fresh citrus taste. therefrom it has a diametrical market then other caffeinated drinks but it has competitors in form of Fresca, citrus, mellow- yellowed and good deal from Coca cola and mountain dew from Pepsi. Consumer research conducted by Dr. Pepper/ 7 up inc. in taste testing of Squirt and Citrus of coca-cola group indicated that Squirt scored higher on the relish quenching proportion. Compared to Dr. Pepper/7up inc. Coca- cola and Pepsi show to a greater extent aggressive for of advertising and promotion of products Consumer.Buyer conduct and custom er segmentation-Data suggests that in U.S the consumers drink more carbonated drink then tap water. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. This statistics shows that there is a huge market for carbonated drinks in U.S. It was observed that age and heathenish/racial angle vie an important role in growing consumption of soft drinks. Hence changing demographics make believe been critical factors in the growing popularity of these flavored soft drinks.Age- former target market for squirt has been between 18 to 44 yrs old. harmonize to the research by Foote, Cone and Belding, Squirt was more of a thirst quenching product then refreshing. They suggested that boyishsters would commit with this thirst quenching put of Squirt, and the research also suggests that this group is supposed to be the large consumer of soft drinks. Therefore, they recommended targeting youngsters between 18 -24 year old.Ethnic/ racial-In U.S 25% Americans are un der 18 years of age and one quarter of U.S cosmos is Hispanic and African- American. By a numerate in 2000, it was predicted that soon 17% out of youth under the age of 18 will be Hispanic also they will amount to 45% of all minorities in U.S thus surpassing African Americans to become the largest ethnic group in U.S. It was also observed that per capita consumption of flavored soft drinks is higher in Hispanics and African- American than the other racial groups. This education prompts a wise decision to target these ethnic- racial groups to ontogenesis the market share of the squirt flavored carbonated drink. If the census of 2000 is accurate then it is a fact that to target this huge universe of discourse of Hispanics and African- Americans as future market for Squirt will be rattling beneficial.Squirt has already been exposed to many Hispanics, primarily those of Mexican seemly because of the popularity of the boozing in Mexico. It is one of the largest selling brands of soda in Mexico, and Squirt has large brand recognition there.Competitive market- Carbonated drink industry is highly competitive industry As mentioned previously this industry of carbonated drinks is dominated by three companies, Coca cola, Pepsi and Dr. Pepper/ 7 up inc These three companies also represent the top ten selling brands in the United States market. Squirt brand of Dr. Pepper is the best selling carbonated grapefruit soft drink brand in the United States. It is a caffeine-free, low-sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Hence it has a different market then other caffeinated drinks but it has competitors in form of Fresca, citrus, mellow- yellow and surge from Coca cola and mountain dew from Pepsi.SWOT analyses SWOT analyses of the Squirts market potential, is as followsStrengths-Squirt is the best selling carbonated grapefruit soft drink brand in the United States. It is already has br and foretell recognition in the Mexican market, hence while targeting the Hispanic macrocosm Squirt will have a competitive edge over his competitors who are also targeting the same market fiercely.Weaknesses-Squirt brand has budget restrictions for advertising and promotion, which is not the case with its competitors like Coca- cola and Pepsi.Opportunities-Squirt has a huge opportunity to successfully expand its brand by targeting young because their grape flavor attracts more youngsters because of its unique thirst quenching attribute and. penetrating Hispanic groups and African American market to target them as guaranteed consumers for future, as it is predicted that Hispanics are going to be the most populous ethnic group with more number of youths as compared to other minority groups in U.S.Threats-There are no threats specifically, but depending too much on particular ethnic group and particular age, in short determine targeting criteria can prove to be disaster if it back fires due to certain reasons, anchoring the target consumers because they are the main source and they dictate the location to get the soft drink, also dominate taste cullences because soft drinks is an elastic product.Considering the above mentioned information, it is exculpate that the recommendations of Foote, Cone and Belding for targeting and positioning of Squirt are rational and by targeting Hispanic and African American, young population of 18 to 24 yrs of age will be beneficial for Squirt in a long run.Problems and Opportunities juvenility Hispanics are considered to be the target market for positioning of Squirt for brand promotion. Also, considering the fact that Squirt is already popular among the Mexicans, can be utilize as a positive sign for this venture. Facts mentioned above in the situational analysis like that Hispanics are fast growing ethnic group in U.S, it is predicted that maximum number of youth is going to belong to the Hispanic community, Hispanics, do es not like hard sell messages and likes messages that are real and relevant to them, they like shop closer to home in mom and pop stores, also the majority would prefer ads in Spanish (50%) while 30% prefer English and the rest have no preference.Positioning and specific targeting is the main issue for the Squirt brand. The advertisements are not hailing to the suggested new modify target audition which should include Hispanics (specifically in the states of atomic number 20 and Texas). The advertisements should focus more on real life moments while showing Squirt being consumed by individuals. This will allow the target audience to connect with the Squirt brand. Also, Squirt should show advertisements in Spanish as well as English. Also, budget for advertising should be expanded.StrategyUsing the above information and the research showd by FCBs presentation, it is clear that Squirt should focus on the age demographic of 18-24 year olds. An effective marketing move targeted towards 18-24 year olds has a two potential results 1) a short term effect of increasing sales of squirt to 18-24 year olds and 2) a long-term stem of positioning squirt as a staple potable for 18-24 year olds such that as consumers of squirt move out of the targeting age demographic they will continue to be loyal consumers of Squirt, thus increasing squirt sales in the 25+ market within a a couple of(prenominal) years.Kate Cox has a few options in how she markets Squirt to the target audience of 18-24 year olds A multicultural marketing mind-set approach 18-24 year-olds ( careless(predicate) of race) A hybrid approach1) A multicultural marketing approach would appeal to the increasing amount of Hispanics and African Americans in the 18-24 age range. It would also provide for the popularity of Squirt in Mexico to filter in to the U.S.s Mexican population. The dread with such a strategy, however, is that ovalbumins are still the largest consumer of Squirt. The take a chance w ith a multicultural marketing mind-set is that such a marketing exploit has the potential to isolate Caucasian consumers. The benefit of such a operate is to increase the consumer base to those who are not Caucasian, trusting that Caucasians will continue to consume Squirt, a wider appeal of the swallow to consumers would increase sales. 2) An 18-24 year old marketing campaign would target all consumers in the 18-24 demographic.By identifying Squirt as a popular beverage amongst consumers in this age range, regardless of race, Squirt has the potential to both increase sales within the age demographic as well as within the Hispanic and African-American demographic. Such a campaign would have to be carefully thought out and the recommendation is for Cox to identify a celebrity or fad that is popular amongst 18-24 year olds, regardless of race. Such a campaign could be aligned with an event. For example, a Squirt campaign that is aligned with the Olympics with Olympic athletes as sp okespersons could appeal to 18-24 year olds regardless of race. Another strategy that could work is partnering with a popular television programme or event.For example, Coca-Colas sales increased with it being the official beverage of American Idol judges. Such alignment with a popular TV program is sure to increase sales amongst all races within the targeting age-demographic. 3) A hybrid approach would, perhaps, be the most expensive, however, if nervous about expiration out the Hispanic and African-American populations through an overall marketing campaign targeting towards all 18-24 year olds, Squirt could do a spin-off campaign with commercials and packaging in Spanish. Such a campaign would reach all 18-24 year olds as well as all Hispanics, regardless of age. The sign costs are the initial down-fall, however a successful campaign could re-define Squirt in two needed demographics, all Hispanics and all 18-24 year olds.RecommendationA Hybrid campaign is the best option for Sq uirt. As 73% of Squirt consumers are Caucasian, redefining Squirt as a drink popular amongst 18-24 year olds with celebrity or event backing popular amongst the targeting demographic is the best option to create a brand for Squirt that will create consumer loyalty amongst 18-24 year olds, securing a place in the 25+ market within a few years. A smaller, geographic specific side campaign targeting towards Hispanics with Spanish ads and packaging will dish up Squirt capitalize on its popularity in Mexico and will see an increase in sales in border states, such as California and Texas.

Angle of Repose – Summary

Jordan Pye 8-12-11 shift of Repose Written by Wallace Stegner, Angle of Repose won the Pulitzer Prize in 1972. Based on the garner written by Mary Hallcock Foote, the inspiration to Stengners character, Susan hold, Stegner redeems about a man, Lyman Ward, who has developed a bone crippling disease and has become drug-addicted on differents to assist him on his mission to discover his grandmothers expedition to Grass Valley. To accomplish this, Lyman went through a vast add up of letters and placed them in order of occurrence.His grandmother, Susan Burling Ward, had embarked on a journey of a supporttime with, her husband, Oliver Ward on which they encountered many new severenesss as they pioneered the West. Like many great quests, it leads him unfathomably into the murky shadows of his own vivification. Although people be not perfect and may face hard-fought circumstances in life, the noble character traits of Oliver and Susan enabled them to overcome their adversities. Born and raised in unused York, Susan was well educated, a fine writer, and a good painter. On the other hand, Oliver was stalwart, gifted, stoic, but most greatly, was worthy as a husband and provider.Leaving peeled York to pioneer the New Frontier, Susan was hoping that they would someday return as successes to reunite with her anile friends. Beginning their journey in New Almaden, Oliver successfully acquired a personal line of credit as a mine engineer. Also, Susan was getting a chance to be a writer for Scribners magazine. Lyman tells it was a time of true happiness. When an incidental occurred between a fellow employee, Tregoning, and their boss, Mr. Kendall, Oliver was asked to perform a job that went against his principles and thence quit. Although he quit, Susan was delighted that he left his job than to keep it and do something immoral.While Oliver was out of recreate, Susan offered to use her freelance earnings to support them while he searched for a job. Refusing, he sent her to stay with friends in Santa Cruz while he looked for employment in San Diego. Susan and Oliver displayed admirable traits in New Almaden even though it meant that harder times were to follow. Next, when Oliver and Susan locomote to Leadville, Oliver informed Susan that he would be gone a great deal of the time at the mine. Trying to be strong, she countered and say that she had book illustrations to keep her busy.Shortly after arriving, she met Frank Sergeant, Olivers assistant, and was impressed by his excellent looks, and wanted to draw him. As she tried to adjust to life in Leadville, she was coddled by Frank Sergeant, who went to her house every morning to earn her a fire, chop and carry wood, burn her trash, run errands for her, and take her ahorse riding. At the beginning of Book 5, Michoacan, Lyman revealed why he wrote about his grandparents. He explained how his mother died when he was two and how his father was a silent and difficult man, therefore, he w as raised by his grandparnets.Ward recalled a time when he had to write a report on Mexico for an assignment, and his grandmother, Susan, told of her time in Michoacan. She greatly favorite(a) it, because of its history and culture, to any of the mining camps. It was apparent to Oliver that he had given his married woman an enjoyable experience. Lastly, although Oliver and Susan were similar in many modalitys, they had many differences as well. In an illustrative incident, Oliver was in town really late one night trying to discuss a project with a group of voltage investors. When they refused his offer, he became drunk.Not knowing where he was, Susan ventured out to look for him. Upon finding him, she was have-to doe with about helping him, not realizing that he was drunk. Finally figuring he was drunk, she became incredibly upset with him and with the news that he had failed to obtain investors, Susan demanded Oliver to sleep outside. When Lyman and his assistant, Shelly, came to this part, Lyman relate the departure of his wife, Ellen, to when Susan took the children to Vancouver Island. During the same time, Oliver led a survey party to capital of Mississippi Hole, Wyoming.As a result, Lyman felt similar pain to Susan after Oliver left. An additional crisis that they set about in Mesa was because Oliver was so busy with the canal, he left important paper work about property to one Mr. Burns and consequently, he lost the property. Although irate at first, the two of them surmounted the mistake and moved on. Both, Susan and Oliver, had different ways of handling their adversities, but in the end, they always forgave separately other. The metaphor angle of repose means it is the slope at which bastard stops sliding downhill and stays upchuck.An example of the metaphor was Oliver Ward digging trenches first as a mining engineer, then as an irrigation engineer, and the ungraded kept on falling back into the trench, making his work that much harder. Fi nally, he found a way to work without having the dirt back fall on top of him. When Lyman Ward was at Zodiac Cottage, he hoped to be able to relate the pieces of his life together the same way his grandparents did- meeting the challenges of the present by making something new out of the message of their old lives.The story of Susan Burling Ward was really the story of her marriage and her life as a frontier/mining wife who faced hardship after hardship, disappointment after disappointment as her husband struggled to fetch a living in a rough, competitive world without flexible his integrity. Even though Oliver and Susan Ward had many differences, in times of misfortune, they put their differences aside and worked together.

Is Wikipedia a reliable source of Knowledge? Essay

Knowledge is a justify rightful(a) belief that atomic number 18 passed blast from generation to generation. The ones who have passed down these knowledges and tuition ar known as bugs. However, non all sources ar original nor are they all true. Wikipedia is a very knowledge domainly capacious known website that is used to look up for informations on any matter. counterbalance so, this website is also famous for its un authorized information that are given. So, I turn over that wikipedia is an un time-tested source with wrong facts of knowledge.For a knowledge to be true there should be facts and evidence that goes along with it. In our enormous world we affirm on honests opinion to justify legion(predicate) another(prenominal) of our knowledge claims, however, for wikipedia everyone seems to be an expert. Wikipedia, which is known for its information, relies on other who are not even experts to give opinions on certain knowledges. Wikipedia is not a reliable source e specially since the actually sources will not be identified. WIthout wise(p) where the sources comes from we net not claim if the information or knowledge is true.Wikipedia is not perfect nor are newspaper articles or scholarly journals, each and everyone of them can refer an error. But, the differences of newspaper articles and the scholarly journals from wikipedia are that we know where the source are from and the information are finished on. For Wikipedia, even the stupidest and the most incomplete source can become a source that lets other believe it to be true. Wikipedia creates and spreads unproven and false information to society, like a plague.Also, one of many reason that wikipedia is an unreliable source is because the company of this website can agree and resist with other large number viewpoint. Administrators on Wikipedia have the power to delete or disallow comments or articles they disagree with and support the viewpoints they approve. In 2003, for example, an U . K. scientist William Connolley became a net site administrator and subsequently wrote or rewrote more than 5,000 Wikipedia articles supporting the image of climate change and global warming.More importantly, he used his laterality to ban more than 2,000contributors with opposing viewpoints from making further contributions. In addition,in 2007, a new program called WikiScanner uncovered individuals with a clear conflict of fire that had write or edited some Wikipedia entries. Employees from organizations such as the CIA, the democratic National Party and Diebold were editing Wikipedia entries in their employers favor. Addition, to the last paragraph, on Wikipedia accurate contributors can be silenced.Deletionists on Wikipedia often rely on the dividing line that a contribution comes from an unreliable source, and decided the editor if it is a reliable source. Last year, an incident, baseed the degree to which editors at the very top of Wikipedia were willing to rely on fal se information as long as it worthy their purpose. Wikipedia is not a website where it wishes for the consumers to use the right information, but rather to show them their side of viewpoint in certain topics. Lastly, another reason wherefore wikipedia is an unreliable source is because it is also written on their website.Wikipedia has a rogue where it has been typed We do not expect you to trust us. onto the website. It adds that it is not a elementary source and that because some articles may contain errors, you should not use Wikipedia to make critical decisions. Wikipedia is not a source where experts who written the information do a wrong, it is a website where someone who has no knowledge of certain information telling others about it as if they are a truth. Wikipedia is a nearly known informational website throughout the country, however, it is also known as an unreliable source.The sources that wikipedia uses arent from experts on certain knowledge but just regular peo ple who has their own viewpoint to tell. I believe that wikipedia is not a reliable source because of its use of wrong editors, silencing accurate contributor, and the fact that it is written on their website. Knowledge and information should come from people who are an experts on certain topic and can prove that their claims are the truth, but for wikipedia it not one of those sources that should be used. Sourcehttp//www. findingdulcinea. com/news/ study/2010/march/The-Top-10-Rea.

Troy vs Iliad

The picture troy written by David Benioff and directed by Wolfgang Petersen was inspired by The Iliad, an antique Grecian poem active the prison term of warrior Achilles argument with King Agamemnon during the fifth column War. Some events the film where taken flat from the Iliad, and is at cadences the two stories ar very similar to unrivalled an separate. However there are several major differences between them, as troy weight the video was made to appealing to twenty first-class honours degree degree centigrade audiences, where as the Iliad was meant to appeal to Greeks in the eighth century BC.The difference in clipping, glossiness, and format between the photo and the Iliad annoy differences such as the deitys regions and time the stories covered, are necessary to allow both to be understood and arouse by their audience, and where producible at the time. Time difference. The Iliad plainly tells area of the story of the trojan War, covering solitary(pren ominal) a few weeks during the war. The Iliad begins nine years aft(prenominal) the start of the war, during the final year of the war.However the painting begins before the Trojan War, and continues finished to the cobblers last of the war. The movie aims to give more of an overview of the events leading to and during the war, where as the Iliad only focuses on a small piece of the full story. When hearing the Iliad the ancient Greeks would have issuen the rest of the story about the Trojan War, as it was part of their culture, they would have heard the stories from the time they were very young.Because of this the Iliad did not accept to explain why the Trojans and Greeks where at war, as its audience would already know what had happened before the Iliad, and they would in addition know what happens after the Iliad. Modern audiences on the other hand have not grown up hearing tales of the Trojan War, it is not part of our culture, and so most people watching troy weight wo uld not already know how the war started, or who the different characters are. Because of this the movie begins by introducing some of classic characters, the warrior Achilles and king Agamemnon, leader of the Greek kingdoms.The first scene of the film lets the audience know who king Agamemnon is and how powerful he is. It alike shows how Achilles and Agamemnon feel about one another. Referring to Achilles King Agamemnon says Of all the warlords love by the gods, I hate him the most. Later in the scene when speech about Agamemnon Achilles says Hes not my king. This sets up the ill feelings between the two, which is very important in the rest of the movie, as well as in the Iliad.The movie and so continues to explain why the Trojan War began, and introduces the rest of the primary(prenominal) characters before showing the beginning of the war. This allows its audience to understand what is happening in the movie without already having knowledge about the war and the character s in it. The movie also continues on after the end of the Iliad, which ends with the King of troy, Priam getting his son, ballyrags body back from Achilles, who had killed him and taken the body back to the Greek camp.The movie however continues on passed this point, going on to show the end of the war. This was changed because the film amid to give an overview of the whole war, if it ended the same as the Iliad newfangled audiences would most likely have felt confused by the ending, and would extremity to know what happened afterwards. To the modern audience it would definem like a rummy place to end, as they would attend the main conflict of the film, the Trojan War, to be solved before the movie ends.The length of the Trojan War is also changed in the Movie, in the Iliad the war has already been going for nine years, implying it was a long hard struggle for the Greeks to take Troy. In comparison the movie makes it appear as though the entire war lasted a flesh of weeks. Th e ancient Greeks would have known about war, as it was part of their culture, and would befall it believable that the war between two such strong armies, with Troys strong walls to protect them would take time, they also knew the Iliad was only part of what happened, and they had other stories about the rest of the war.Modern audiences however, especially in western culture do not have war as a orotund part of their culture, so are happy to believe the war lasted only a few weeks. The movie also did not have time to explain what happened in the nine years before, and as it does not rattling affect the storyline of the movie or Iliad it would have been easier to cut it out, then try to explain to the audience how much time had passed between events. The role of the Gods The role of the gods differs greatly between the movie and the poem.In the Iliad the Olympic Gods and Goddesses play a major role in the lives of the characters, and the outcome of the war. The Gods continuously in tervene in the characters lives, hugely involving themselves in all the main events in the Iliad. For example in the Iliad when genus Paris a prince of Troy, fights Menelaus, king Agamemnons brother, for the beautiful Helen, the Goddess Aphrodite intervenes to save Paris when she sees he is losing Aphrodite hid Paris in a great(p) mist and whisked him away. There are many other examples in the Iliad of Gods bonnie involved in the Trojan War, such as when Zeus, the king of the gods, persuades king Agamemnon to launch a full scale attack on Troy in a dream, and later when it looks like the war might be over Athena convinces a Trojan archer to fire at Menelaus to anger the Greeks and make sure the war continues. Smaller deities are also involved in the Iliad, such as the spirit of a river called Xanthus, which was beneficial Troy.The river is on the side of the Trojans, and when Achilles killed many Trojan solders in and confining the river, the river raise a high wave and attacke d him The great and terrible wave collect about Achilles, falling upon him and beating on his shield, so that he could not keep his feet. Achilles was saved by the rivers anger by another deity, Hephaestus, god of metal work, who boiled the river. In the Iliad Achilles mother, Thetis, is also a deity, she is a river nymph, who convinces Hephaestus to make Achilles new armor after Hector takes his old armor.The continued posture and intervention by the Gods in the Iliad is very different in the Movie. In the movie only one deity, Thetis, is ever seen. It is not inertly clear in the movie if she is a goddess, though it seems more likely that she is not one. A boy who wakes Achilles for battle mentions a rumor he heard about her, saying They say your mother is an immortal goddess the only time we see Thetis in the movie keeping with her being a river nymph she is rest walking in the ocean, collecting shells.However apart from this she appears to be mortal, as there is nothing godl y about her, she looks like an older women, which you would not expect if she was an immortal nymph, but makes sense if she is Achilles mortal mother. Thetis only appears the movie once, near the beginning, before Achilles goes to Troy, to prophesize that if Achilles goes to Troy he will die there. The rest of the gods are never shown in the movie, although they are mentioned.The film makes it clear the Greeks and Trojans believe in the gods, at one point Achilles has his men ransack a synagogue of sun god Apollo, one of his followers Eudorus tells Achilles Apollo sees everything. Perhaps it is not heady to offend him. However Achilles does not care and cuts the head off a statue of Apollo. The Trojan king Priam asks a priest of Apollo for advice before he goes to battle, sense of hearing to the priest, as he believes the man is a servant of the gods. And that the signs the priest sees are from the gods, telling him what will happen. Achilles also speaks of the gods, but not in as kind a light as the others, when briam

Formal Education Tends to Restrain Our Minds and Spirits Rather Than Set Them Free Essay

The statement that formal culture tends to restrain our minds and hard liquor rather than set them free seems true to a very practised extent. It is based on the assumption that too much of formal education tends to create a narrow line of thinking. Formal education dictates the caterpillar tread that a person is supposed to follow to reach his/her destination. It stresses on the pack to learn from the mistakes of the unsuccessful people and adopt ways of the successful people. It discourages experiment and out-of-the box approaches.However, ironic onlyy, some of the most successful people, both in the early(prenominal) and the present are those who had little formal education and who did not abide to its structured and one-dimensional learning approach. Thomas Alva Edison, who has more than a degree centigrade inventions to his credit, had drop offped out of school in his early years. He did not certainly have a full fledged formal education besides learnt a lot of things on his own through experimentation and by trying out things that might have seemed stupid to his formally educate peers. More modern examples could include the likes of Bill Gates and Steve Jobs, both of who were implemental in the world switching to the Information Technology era, were both college drop outs.Having said this, it is also important to realize that education is important. Edison, Bill and Steve, all of them did learn a lot of things in their journey to becoming legends on their own. But they did that with little formal education but more of pragmatic and creative learning.

Spf and Sunscreen

What do the SPF Numbers on Sunscreen mean? What is the SPF exit on the lie screens? The high(prenominal) the number, the better, right? Before you head issue in the cheerfulness this summer, you should know a few things closely SPF. What is it, moreover? What do the numbers mean, and how high sens they go? We use solarise blocker to block ultraviolet light from damaging the scratch up. There be two categories of UV light. The UVA- has more long-term damaging effects on the skin, wish well premature aging. UVB causes sunburns.SPF or sun protection factor, numbers were introduced in 1962 to poster a sunblocks effect against UVB rays. To determine a sunscreens SPF, testers round up 20 sun-sensitive people and measure the amount of UV rays it takes them to burn without sunscreen. Then they refashion the test with sunscreen. The with sunscreen number is divided by the without sunscreen number, and the dissolvent is rounded down to the nearest five. This is the SPF. SPF numbers start at 2 and realize just recently reached 70.To figure out how long you can stay in the sun with a given SPF, use this equality Minutes to burn without sunscreen x SPF number = maximum sun video time For example, if you burn after 10 minutes of sun exposure, an SPF of 15 will offer you to be in the sun for up to 150 minutes without burning. You should know that this equation is not always accu maltreat. passel usually use far less sunscreen than the amount employ in testing. In the real world, the average sun worshipper uses half(a) the amount of sunscreen used in the laboratory, which could result in a sunburn in half the time. My mom and her family grew up around a swimming pot.They spend all day by the pool when we go out of town. My grampsrents have to get cancer removed every family. It is true, a higher SPF number means more sun-exposure time. It also indicates the level of UVB absorption, but this number doesnt adjoin exp cardinalntially, which can be c onfusing. For example, an SPF of 15 absorbs 93. 3 percent of UVB rays, but an SPF of 30 absorbs 96. 7 percent. The SPF number has doubled, but the absorption rate has increased by save 3. 4 percent. Because of the confusion about UVB absorption, the FDA proposed a cap on SPF numbers. Any sunscreen higher than 30 SPF would be a 30-plus. Thirty was the decided cap because above that, the percentage of UVB listless and overall protection of the skin increases precisely slightly, but people whitethorn misinterpret these higher SPF numbers as a much higher level of protection or even a guarantee of all-day protection. SPF % UV take up 2 50 4 70 8 87. 5 15 93. 3 30 96. 7 50 98 As helpful as the FDA was trying to be, the cap is clearly not in practice Neutrogena and Hawaiian Tropic recently released sunscreens boasting an SPF of 70. We have sunscreens ranging from 15 SPF to 70 SPF in our cupboard at home.There are several factors that allow all of us to get a sunburn even if we have sunscreen on. First, we dont use enough. Second, despite waterproof or sweatproof strike outs, all sunscreens decrease in effectiveness when exposed to water or sweat. If you dont apply the correct amount and then reapply after exposure to water, a 12-hour bake in the sun could give you a serious sunburn. The arsehole line is that a sunscreen with a higher SPF does offer higher protection against UVB rays, but once you get past SPF 30, protection doesnt increase very much, and the higher number may give you a wrong sense of protection.Instead of letting SPF be your only guide to sun protection, invalidate a burn by following a few artless sunscreen rules. 1. Know yourself If you are whiter than a sheet of paper, if your Aunt Linda has skin cancer, or if you are sensitive to the sun because of a medication or a medical condition, take extra measures. Stay out of the sun as much as possible, wear a hat when you are out, use a broad-spectrum sunscreen with a high SPF an d reapply that sunscreen often. mountt put a lot of sun screen on and lay out by the pool. 2.Look for Broad-spectrum label The SPF number indicates protection only against UVB rays many sunscreens, even those with a high SPF, allow UVA rays to be absorbed by the skin. UVA protection is usually indicated by a broad-spectrum label. Look for this label to ensure the most well-rounded sun coverage. Broad-spectrum sunscreen ensures protection from some(prenominal) UVA and UVB rays. The latest sunscreens boast new chemicals, like Mexoryl, which has proven to be one of the most effective UVA-blockers out there. 3. Be prepared- be proactive in planning To be effective, sunscreen eeds to be fully absorbed into the skin, so apply it 15 to 30 minutes beforehand you even step into the sun. Make sure your solid family has taken the time to put sunscreen on. Then get ready for your time outdoors. 4. Reapply yourself Whether youre lying by the pool or mowing the lawn, youll probably be expose d to sweat or water, the subjective enemies of sunscreen. To be safe, reapply after you swim or sweat. If you are going to a friends home or to the park, take a bottle with you. My mom keeps a bottle in each of our golf bags.It takes almost 3 hours to run for 9 holes in the junior league and it is extremely hot. 5. Full exposure No matter how high the SPF, sunscreen can protect only the skin it covers. The most commonly missed spots are the temples, ears, back of the neck and top of the feet. If you are sometimes guilty of losing your focus go applying your lotion, try one of the sunscreens that contains disappearing colorants, so you can identify unlotioned areas before they burn to a crisp. Our generation needs to learn from our parents and grandparents.My grandma and grandpa Cox are always having skin cancer frozen or burned. My grandma has had a small part of her nose removed from cancerous skin cancer. My mom grew up with a pool in her backyard her whole life. She spent so many years laying out in the sun with no sunscreen on. She also spent a year at BYU Hawaii so she could be in the sun. Our family is good about putting sunscreen on but we can all be better. I have learned so much about protect my skin. This summer I am going to make a end to wear sunscreen at the beginning of the day and have a bottle with me.

Case Study Metabical

Examine methods for directing demand of a current product and estimating profitability. R/ The different foretelling methods bunghole be split up in two categories.1. Qualitative methods these types of methods argon usually base on the opinion of people, some of these methods arExecutive committee consensus develop medium-long forecast by asking a group of knowledgeable executives their opinions with regard to afterlife tense values of the items being forecasted. Dolphin method involves a group of experts who last develop a consensus they usually make long range forecasts for early technologies or future sales of a new product.Sales force composite plant sales people are a good source of selective information with regard to customers future intentions to buy the new product.Customer surveys by victimisation a customer survey, a company thunder mug base its demand forecast on the customers purchasing plans.2. Quantitative methods These methods forecast demand levels ba sed on analysis of historical time series.Quantitative methods are used to estimate future demands as a function of agone data appropriate when one-time(prenominal) data are available. The method is usually utilize to short-intermediate range decisions.Forecasts based on historical data these methods are probably the simplest ones to deploy and can be accurate over the short term.Naive methods these are the most woo-efficient and efficient objective forecasting model. For stable time series data, this draw close says that the forecast for any period equals the previous periods actual value. Moving number An indicator frequently used in technical analysis wake the average value of a securitys price over a castigate period. Moving averages are generally used to measure momentum and delimit areas of possible support and resistance.Exponential smoothing is a technique that can be applied to time series data, either to produce smoothed data for presentation, or to make forec asts. The time series data themselves are a epoch of observations. The observed phenomenon whitethorn be an essentially random process, or it may be an orderly, but noisy, process.Whereas in the simple moving average the past observations are weighted equally, exponential smoothing assigns exponentially decreasing weights over time.Trend analysis method These methods involve determining the trend of consumption based on past consumption and project future consumption by extrapolating this trend.Decomposition of time series is a statistical method that deconstructs a time series into notional components.Associative (causal) forecastsRegression analysis includes a large group of methods that can be used to predict future values of variable using information about other variables.These methods include both parametric (linear or non-linear) and non-parametric techniques.Econometric modeling An frugal indicator indicates change in the magnitude of an economic variable. It gives the sig nal about the direction of change in an economic variable. roughly methods for estimating profits are Absolute Return The Absolute Return method calculates the cost of the shares or units in a firm, by determining the marrow cost associated with the open position, divided by the number of shares or units owned.The native cost is based on the total expenditure associated with buying shares and options (including component fees and stamp duty), less any income received from dividends or gains or losings associated with selling shares and options. The Absolute return is a very effective substance of determining your overall return on a position if you are actively trading an investment as it provides a rolling cipher of your return. Pooling Method This method uses pooling to calculate the cost and related return. When shares or units are acquired, the number of shares or units in the pool increases and the amount paid for them is added to the cost of the pool.

Summary of “The Radical Idea of Marrying for Love”

Summary of The Radical Idea of Marrying for Love In the probe The Radical Idea of Marrying for Love, Stephanie Coontz surveys the history of wedding ceremony throughout the world, disclosure its historical pur stays and the philosophies surrounding it. Coontz gives examples of how once people married for utility, necessity, and social advantages. She explains how everyplace time and through the changing ideas about grapple and the sexes that people straight marry for love, companionship, and personal happiness. Before modern time the idea of marrying for love was discouraged.Men and women participated in arranged marriages or married for reasons of practicality rather than affection. Some considered marital love a hindrance to more valued relationships between family and divinity whereas in modern time it is expected that you put your spouse sooner any other family member or obligation. Although some cultures believed that love would fall in after marriage, it was not a re quirement for a successful marriage as it is today the measurement of a successful marriage whence was financial prosperity and healthy children.Historically in some instances love was meant alone for a mistress or concubine, not a wife or husband. In some parts of the world there is no marital exclusivity that we see in modern Europe and America. In these places, men and women engender two-fold wives or husbands, or even extra marital intimate partners without the jealousy that would surely arise in modern relationships. In these places multiple partners are acceptable because they benefit the family in providing for children and in sharing responsibility.Coontz attributes the rouse in martial expectations from marrying for practicality to marrying for love, to the social enlightenments, political revisions, and financial changes that occurred from the 17th snow forward. She states that, basing marriage on love and companionship represented a control with thousands of years of tradition. These breaks in tradition lead to many crude fears about the future of marriage, the family, and how its new structure would affect society. Ultimately these changes would pose a serious threat to the stability of the new system of marriage.

Mobile Computing and Social Networking Essay

1IntroductionTiny, portable gadgets, such as pocket digital assistants (PDAs) and energetic phones have been in the recent years pushed on the mark. Mobile or ubiquitous calculate and handy gadgets are changing the relations amid computers and humans.there is an introduction of a new communication approach based on context. This approach enables people to interact with computers, objects and environments seamlessly. Mobile computing whatsiss have enabled abstruse cooperation and communication patterns that were not dreamt of in the past years. They possess vital features in portability, ability to share tuition exploitation communication cyberspaces wireless, and synchronizing the information with an separate(prenominal) standardized gadgets. There have drastic changes in the technological landscape in the past years led by the increment of mobile computing devices focusing on consumer preferences.The rapid increase in use of mobile computing gadgets is nowadays noticeable in the medical or wellness cover industry. The healthcare industry has never been a frontrunner in terms of Information applied science and computing in relation to lovingness for patient ofs and clinical trials. Health care bequeathrs are adopting new and innovative ways using mobile computing platforms to digest patient care. Thus done a constant drive to find a new order of improving the quality of patients lives, the health care industry has benefited. This has seen the enormous addition of wearable portable systems, observe the patients reasons for vital signs. This story focuses in assessing the concept of supervise patients using mobile computing gadgets transmitting using wireless technology. It also assesses the use of amicable earningss to group support for patients with similar medical conditions. 2Monitoring patients using wearable, mobile gadgets2.1conceptsMobile health monitoring systems have come handy in helping people to demand shutly in their own health care. This technology involves the integration of a biosensor which monitors vital signs (such as heart rate, BP, temperature and other health-related information), environmental sensors, and a stead sensor into a wearable wireless network. This allows an enduring, unobtrusive monitoring with presend(prenominal) feedback to the patient or physician about the current status and a hearty time update of the users health selective information. The data brightens up the EPR (electronic patient record), which allows the health status data of the patient to be entreeed using many devices and heterogeneous networks.Mobile computing covering in medicine allows access to EPR for consolidated information on patients from any placement within the network. This advancement has brought about many benefits to the medical industry. However, it does not reach out a substitute for the direct eye to eye meeting among patient and the doctor due to the various setbacks it suffers. 2.2Ad vantages of using mobile computing to monitor patients Monitoring patients using wearable, mobile devices has a lot of merits as compared to the traditional inpatient visit by the patient. These include2.2.1Patient participation in their own health careThis technology allows the healthcare providers to be close and interact more with patients. This grows the sense of ownership amongst patients and their relatives as they tend to tamp down in more information and interact with it. This interaction provides the clinician an improved access to information thus leading to a better diagnosis. The leadant is a sense of ownership in the patients leading to high rates of diagnosis acceptance and following of post-diagnosis orders. 2.2.2Easier and quicker visibility of the patients condition The physician does not have to wait for laboratory results to be sent or telemetry to be done. The mobile computing devices allows for real time showing of information. 2.2.3Increase in efficiency of healthcareThe provider does not have to go on from machine to machine, one room to the other seeking the patients data. Updated data can be accessed from the electronic patient records in real time by the wearable monitoring devices. This leads to swift and accurate ending making forebodinging patients issues since it relies on accurate data.2.2.4CostThe development of these mobile devices can be realized within modest charges compared to specialty systems. The maintenance of these small but essential devices is also low compared to the specialty systems. This pulls down the cost of cartroad mobile-computing monitoring devices. 2.3Disadvantages of using mobile computing to monitor patients Monitoring patients using mobile computing powered devices also suffer near setbacks.2.3.1Health dissembleThe issue of radiations still is unclear posing uncertainties on its application. The health care industry players have not agreed on the standards of these devices.2.3.2Technical stre ssIts application may bring more technical emphasis which can result in a stress issue to patients and medics (Brahnam & Jain, 2010). The patients data has to be stored securely. This is lots a challenge because the users of these devices may be unequipped with the necessary take of expertise to perform the encryption tasks. However, security measures is a point of concern in the application of these gadgets. An effective protocol or security footprint should be used to ensure heavy security to the data accessed by means of them.This entails an implementation of strong access protocols at both the gadget and the network levels. Appropriate encryption measures should also be implemented to safeguard against unauthorized access of the information stored in the device, in case it lands in the improper hands due to theft. However, these devices should be designed only to allow regard of sensitive data locally on the mobile computing device rather than storing it.2.4Use of social network to group support for patientsOnline health social networking sites give patients the privilege to obtain and disclose information on some health condition without disclosing their identities (Turban & Volonino, 2011). Support groups help patients to cope with the various conditions by providing social support and network of information to its members. Patients educate each other on the conditions and treatments using the social network. This often impacts the old doctor-patient relationship, and could develop a foundation for a market driven system where clients can make choices. Health oriented social networks are extremely beneficial to patients they provide an instrumental support by providing stress relieving services, financial assistance, advice and willingness to help. It offers nurturing support aiming at comforting stressed patients without necessarily solving the problems leading to the stress by making the patient feel cared.3ConclusionThe application of technolo gy in the health industry has come a long way. Its adoption in the monitoring of patients has been extremely beneficial to both patients and doctors. However, there still concerns over the security of the many sensitive data passed on from one point to the other by these mobile devices. Improved security measures should be enacted, to ensure that the patients data is safe from external access since it may entail the privacy right of the patient. Health care oriented social network has been much of a platform where patients share their experiences. The healthcare providers get to familiarise themselves of the patients experiences and also market their services by engaging directly with the patients. *4.0ReferencesBrahnam, S., & Jain, L. C. (2010). progress Computational Intelligence Paradigms in Healthcare 5 Intelligent conclusion Support Systems. Berlin, Germany Springer. Shahriyar, R., Bari, F., Kundu, G., Ahamed, S., & Akbar, M.(2009). Intelligent Mobile Health Monitoring Syst em (IMHMS). In P.kostkova (Eds..), Electronic Healthcare Second International ICST Conference, EHealth 2009 Istanbul, Turkey, September 2009 Revised Selected written document (pp. 5-12). Berlin, Germany Springer. Tan, J., (2005). EHealth Care Information Systems An Introduction for Students and Professionals. Hoboken, NJ potty Wiley & Sons. Turban, E., & Volonino, L. (2011). Information Technology for management Improving strategic and operational performance (8th ed.). Hoboken NJ John Wiley & Sons.

Session Long Project: Working on a Negative Letter

Dear Ms. Ambrose,Thank you for allowing me to examine your case. I went over your files, which you gave in the fifth day of may 2008. I saw that you atomic number 18 16 eld old, a graduate of high school through tests conducted by the superior general Education Development (G.E.D.) in February 6, 2007, and has earned 15 semester college hours at the innovative Jersey City University on the first semester of S.Y. 2007-2008. It is also indicated here, in the files that you submitted on whitethorn 5, that you scored a good 71 on your Armed function Vocational Aptitude Battery (ASVAB) test, which should earn you the right to enter the U.S. navy blue here and then, especially that you are ab let out to turn 17 age old this coming month.When I took your case to the office on the eighth day of this month, the numbers show that, for the enlistment of 2007-2008, G.E.D. graduates fork over filled up the 5% allowable applicants save this past week or specifically in April 30, 2008. Yo u have filed your request of performance in the 5th of May 2008, but you will still deposit the chance to file again, since we are always open to applicants who are willing to join and launch an sweet career. We should wait, however, for the next set of enlistments, which should be offered by August 2008. By then, you should have turned 17 years old, with no reason for non cosmos accepted in the navy.If you want, I can send another application to you once the door is open again for enlistment applicants. That will only take about 2-3 months from now, which is only a little time, as compared to the huge opportunities that you will be having for the hobby years ahead. I am trusted that you will have no problems by then, especially if you earn more(prenominal) semester college hours, which you can still take in these three months that you have. For the meantime, it would be trump out to wait for the next deal, which should arrive this August. This can be an opportunity to b eguile better standing, which should reflect well in your upcoming files.Good luck and see you again this August.Sincerely,_________________SH1 (SW/AW) Jermaine MooreUnited States Navy RecruiterNRS Bossier City, LouisianaThe principlesThe principles that were used in creating the earn above are mostly from the article of Joel archer (2002) of westerly Michigan University. I tried to be as logical and presumptive as I can be, without acquire too formal, so that the proof reader will feel the concern of the letter writer (although not precise emotional). I tried to indicate that what I was relaying to her was nothing very tragic or sad because another set of enlistments should arrive by the pursuit 2-3 months.The letter mirrored that what was happening was for the best of both the writer and the readera win-to-win situationand even if the applicants request for doorway has been denied, there are other opportunities in the future, which the writer would be blithe to accompany the reader. I tried to show that the event was reasonable and legitimate, with the designing of offering the reader most alternatives that might help in her getting accepted in the next opportunity.This is to compensate for the shortcoming, which makes the letter forward-looking (instead of backward-looking), motivational, and not very prohibit to read. It makes the reader realize that the letter does not real indicate refusal or rejection but more of a delayed opportunity. I tried to minimize the impact by trying to point out that the opportunity is not lost but would come again in the months ahead.The partsFollowing the lecture of Bowman (2002), the letter that was presented is composed of the following (1) The pace grant that, in this letter, dictates the thankfulness of the writer for allowing him to examine the case, as well as the information that the writer has received concerning the case. (2) The lead portion that dictates the major episode that has led the writer to c reate a letter for the reader, which should include the negative message that is the reason for filing the negative letter. In this letter, it reflects that G.E.D. applicants were accepted only until April 30, 2008. (3)The blend outcomes portion that changes the angle of the letter from negative to positive it turns the message from backward-looking to forward-looking. In this letter, this part says that the reader will get the chance to file again by August of the same year. Finally, (4) the spark off portion, which dictates why the alternative would suit and benefit the reader, with the decision to offer mount and promote goodwill this presents the reason on why the letter is not entirely negative, as it presents more positive opportunities that offer the reader some benefits.ReferencesBowman, J. (2002). Writing negative messages. Business communication managing information and relationships. Retrieved May 8, 2008, from Joel P. Bowman Homepage http//homepages.wmich.edu/bowman/bad news.html.Carroll, A. (2004). Letters we get stacks of letters and business notes. Retrieved May 8, 2008, from Dr. Jays Write Homepage http//www.csun.edu/vcecn006/lettr.html.Sittenfeld, C. (1999, March). Good ways to deliver bad news. steadfast Company Magazine, 23. Retrieved May 8, 2008, from FastCompany.com database http//www.fastcompany.com/magazine/23/buckman.html.