Tuesday, February 26, 2019

7P’s of AirAsia Essay

Product can be differentiating at the run marketing as intangible goods or services Rafliq. M & Ahmed. P. K. 1995.This means that services atomic number 18 provided by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The investigate was gear up that, the absolute majority of answering was moderately satisfactory in all part of product. When considering in separately part of product police detective found that, respondents satisfied in part of quality of food and beverage, AirAsia magazine, variety of food & beverage and AirAsia souvenir respectively. 3.2 PricePrice is for the marketers to deciding a pricing strategy and the measure a customer willing to pays for the product Rafliq. M & Ahmed. P. K. 1995. From the total exemplification of this research it was found that, the majority of respondent was moderately satisfied in every part of price. When considering in each part of price tec found that, respondents wer e satisfied in part of the worth of price compared with distance, pre-booking repast (get 20 percent discount), price of food & beverage, pick a backside (add RM 50) and excess baggage charge (add RM 50 ) respectively.3.3 PlaceFrom the total consume of the research it was found that, the majority of respondent was satisfied level in every part of place Gama. D. A. P. 2011. Is that convenience for the consumers to buy their products? When considering in each part of place, research worker found that there were two points of that had the same pass judgment as the most satisfied booking ticket via AirAsias website and hire through credit card, the stake was there are many destinations gettable and next was report snack counters are available and sufficient and lastly was Air-Malaysia counter service. 3.4 PromotionFrom the total take of the research was found that, the majority of respondent was satisfied level in every part of furtherance Gama. D. A. P. 2011. When considerin g in each part of promotion, researcher found that themost satisfaction was promotion for new destination, the second was promotion for special festival or events and normal advertisement and next was promotion for booking ticket including hotel room, finally was destine of promotion accuracy and easy to understand. 3.5 PeopleFrom the total sample of the research it was found that, the majority of respondent was satisfied level in every part of people Gama. D. A. P. 2011. When considering in each part of people, the researcher found that there were two points that had the same rating as most satisfied Booking ticket via AirAsias website and payment through credit card, the second was there are many destinations available and next was Check-in counters are available and sufficient and lastly was AirAsia counter service. 3.6 ProcessFrom the total sample of the research it was found that, the majority of respondent was satisfied level in every part of process Gama. D. A. P. 2011. Whe n considering in each part of process, the researcher found that the most satisfactions in part of process was information well-nigh schedule, destination on AirAsias website, suitability of flight schedules, fast check-in process, depart and arrive on time and get baggage rapidly. 3.7 personal EvidenceFrom the total sample of the research it was found that, the majority of respondent was moderately satisfied level in every part of strong-arm evidence Gama. D. A. P. 2011. When considering in each part of physical evidence researcher found that, respondents were satisfied in part of space of storage compartment and endorse the emergency instrument, cleanliness of cabin and lavatory, dirty dog position and comfort of cabin seat respectively.

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