Mini-Assignment #1 †Case: Mccain Foods Limited

1. If you were in charge of the Asiatic operations for McCain, how would you recommend the company quash the quarrels in the Chinese market? Being a foreigner in any market is a challenge, if I were in charge of the Asian operations for McCain I would first gain an understanding of what appeals to the Chinese market. This expression I will be able to produce a crossing that will not only satisfy the Chinese consumers but in like manner not offend them.For example, in regards to packaging, the Chinese market are really attracted to the colour red as it conveys good luck and good fate while our company should avoid the colour white as it represents terminal and mourning. It is simple details like these that the Chinese market would become more comfortable and willing to accept western food. Additionally, worths of the McCain products may be seen as overpriced compared to local Chinese products.A antithetical approach being in charge of the Asian operations would be to adjus t the prices of our products, perhaps ascertain them at a price lower than the standard in magnitude to appeal to the Chinese consumers who are not familiar with McCain. Lowering the price will allow consumers to give McCain foods an opportunity to show western foods keep be accepted. Once McCain foods crap become more familiarized with the Chinese community our company would be able to raise prices as we have already established an appealing brand with consumers.An opposite effective decision to get across the challenges in the Chinese market would be to improve advertising of McCain products. publicize campaigns including celebrities endorsing products have proved numerous times they improve sales and boilersuit awareness of the brand. The reason for this is because especially in the Chinese market, when consumers see celebrities they panorama up to become associated with a product, it gravitates their interest towards that certain brand or product. 2. Drawing from Hofstede s work on global cultures, what challenges might Canadian managers at McCain cause when interacting with their Chinese course colleagues?Hofstedes work on global cultures accepts power distance, individualism-collectivism, uncertainty avoidance, and masculinity-femininity. The challenges in regards to power distance include that Canadians may treat subordinates more fairly and equally unlike Chinese managers who believe in formal authority and knowing your place of ordain within the company/business. The challenges with power distance Canadian managers may face will initially be establishing a relationship with Chinese business colleagues.They may find that the Chinese are less willing to substitute information and communicate with one another as Canadians follow a more democratic view versus the Chinese following an autocratic view. second Canadians may face challenges with individualism-collectivism as their scores differ vastly. The mindset of the twain cultures clash as Ca nadians have an un-biased take when it comes to hiring and promotions solely looking at performance and the potential of that person while the Chinese take on a more biased view giving higher priority towards people managers have a connection with such as family members.The briny challenges would be compromising on how to promote and hire employees with such different views. Essentially Chinese business colleagues have an approach of comparing results with other companies whereas Canadians look at a broader picture, viewing productivity/efficiency success. The challenge both cultures will have to face is compromising management styles to amuse employees as well as contribute towards the companys success. Bibliography mainland China Geert Hofstede. 2 Feb. 2013 <http//geert-hofstede. com/china. html> Canada Geert Hofstede. 2 Feb. 2013 <http//geert-hofstede. com/canada. html>