'Gender and Sexual Exploitation in Advertisement\r'

'Jacob Erdy Prof. Molyneaux ENG 110 10/18/12 Gender and Sexual Exploitation in Advertisement In Two Ways a Woman Can Get Hurt, Jean Kilbourne sheds a feminist light on the blatant victimization of sexuality and violence against women and men in moderne advertisement. Kilbourne then goes on to explain the damage these advertisements micturate on today’s culture and rise generations.Kilbourne argues, in the past twenty years or so thither has been a steady addition of advertisements featuring pornographic elements along with other inappropriate themes much(prenominal) as â€Å"bondage, sadomasochism, and the sexual exploitation of children. ” (576). Such images as a jean ad where a women is macrocosm attacked by three men in an r appeare is a perfect example of an event that should be seen as tragic but is written bump off as just a way to bring over people to buy a product.An interesting detail that Kilbourne brings up is since these images have construct mo re(prenominal) and more appargonnt throughout everyday life, such as in magazines, newspapers, and television commercials, â€Å"most of us become tone down to these images, just as we become numb to the daily litany in the news of women being raped, battered, and killed. ” (584). Unfortunately, this educational activity is undeniably true, after being conditioned to call back that these exploitive ads are acceptable most of us would not even take a piece glance if one was found in a magazine or newspaper.This is when these advertisements become dangerous, argues Kilbourne. She doesnt believe that these advertisements take in crimes against women, but when these crime arise these ads somewhat rationalise certain actions because of their omnipresence in society. I obligate with Kilbourne, these advertisements do portray a world where crimes against women are acceptable, which in result, make people believe there is some sort of justification of these crimes when they a re brought up. These exploitative ads need to be curbed in hopes to â€Å"thaw out” society’s opinions and tolerance for crimes against women.\r\n'