'Consumer Behavior Ritz\r'

'Ritz already had a major charge In the cracker bonbon gangway, but to sell this new output being old as a chip, they had to decide If they should move their ingathering amongst separate direct chip competitors. The salty sting part of the retentivity contains mainly all(a) the chips products, nuts etc. But as mentioned in the video, it is difficult to put exactly a single product in a section of a store where Ritz did non already suck up a presence. So keeping it following(a) to the wacky ensured they would bring a strong presence in supporting their new product, as well as making it case in a bag quite than a box to represent a different product. ) How did language affect the merchandise of the new Ritz snick? The new Ritz Chip language affected marketing because they had to grant sure the characteristics of the new product would meet the qualities of a chip and the flavor of Ritz. Therefore, the publicity and product had to communicate the product in effect to con sumers what Ritz was trying to sell. The big bold lyric on the bag was also another(prenominal) way to communicate the intentions of their new product extension. 5) Do you feel it was a pert decision for Ritz Chips to be in placed in the cracker gangplank rather than in the salty snack aisle of the grocery store with the other chips?Explain. Yes, hoi polloi move to overlook faults that set about a few particulars taking up footling bit of shelf space. It hints that the product does not sell well or doesnt present many varieties to offer. The competitors like Lays, Gunship, etc. en count whole sections of space in the aisle and dominate all the other brands that have a handful of products, which usually be overlooked by consumers when they are shopping. non to mention get winding the word RITZ on a bag that is boxy next to Lays potato chips pull up stakes make the soul think, â€Å"l dont want crackers.However, if I am In the cracker aisle and see their toasted ch ips next to crackers, the product will look more chip-Like In comparison. 6) argue the differences that exist between the cracker envision and the chip Image as It relates to brand extension. How does this affect a products marketing outline? Crackers towards older people; tend to be bland in flavor, eaten with dope when it gets icy, consumed when one is sick, etc. While chips are more youthful, kids are always shown in commercials eating them as well as more active adults; associated with mummer, more flavor, have a bigger variety and the list goes on.So in essence, chips are more fun, youthful, flavor, maculation Ritz crackers are associated with old people, cold weather, eaten when sick or with soup, basically not the most fun feel- good item one can purchase. The marketing dodging would have to use the brand agent and reliability of Ritz, but offer a different younger, flavor product viewing its a product that is capturing the qualities of chips besides unless the tast e and texture, but the illusion environ it.\r\n'