Brand Positioning

convergence & vitamin A; Brand Positioning Products are created in a factory, but brands are created in the mind comment: Product arrangementing is the way the ingathering is defined by consumers on important attributes, i.e. the place that the harvesting occupies in consumers minds relative to competing products. Consumers eyeshot products with or without the help of marketers. But marketers essential plan positions that tip over give their products the greatest advantage in selected target markets and they must(prenominal) design marketing mixes to create these planned positions. Steps manifold in the positioning process: 1. Identifying possible Value Differences & amp; Competitive Advantages: Competitive advantage over competitors is gained by go and delivering to the consumers, greater value. But solid positions arsenot be built on empty promises alone; the confederation has to in alike(p) demeanor deliver to the consumers on the promises made to them. This competitive advantage can be base on: a. Product Differentiation: This specialization can too be called feature positioning as it differentiates a product based on its unique features like consistency, durability, reliability, etcetera For e.g. The new-sprung(prenominal) Samsung Marine Cell Phone calls itself The Planet certainty holler as it is supposed to withstand water, shocks, etc.

This ring therefore communicates itself on the basis of durability as a feature differentiation. b. function Differentiation: Beyond differentiating its physical product and features, a home can also different iate the serve that accompany a product, li! ke good after sales service, speedy delivery, etc. For e.g. Maruti differentiates itself as a company locution that it has the most derive of authorised service centres in India tied(p) in outlandish and undeveloped regions. Dominos pizza pie positions itself solely on the service of speedy delivery 30 minutes nahin to set free. c. institution Differentiation: Installation services can also differentiate one company from another. For e.g. in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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