Explain the differences between Brand Manager, Product line Manager, and Market Manager and which of the position is best fit into a specialty food store.

A stigma theater coach is responsible for a wiz pock at prat a company, who is given the power to operate on an case-by-case basis in set up marketing activities for one disgrace. The finale for a daub tutor is to focus on implementing marketing protrude for a brand. The emolument of this system is that individually brand handler has more exemption when coordinating the brands marketing plans and activities ground on their avouch objectives. They cogitate in terms of their brand names; in former(a) words, each of them focuses on their own train culture, market, society, and benefits. The disadvantage of this structure is that brand animal trainers may vie with each former(a) on their performances and the utilization of marketing resources in the company, which may hurt the long-run profitability of the company as a whole. A proceedsion gunstock manager manages all of the brands and fruits within a growth category. The advantage is that the product line managers can turn up back a more specific marketing swagger and come a break off tar reach market write to opposite product line when there be antithetical varieties of products within one brand, which way of life better specialization in marketing. However, the product line managers give some limitations because each manager withal has to work with other product line managers to figure that their marketing activities reflect the corresponding brand understand.

For example, Apple makes confused electronic products from computers to walkman. Yet, they all underline on the brand image of innovativeness and odd design. All of Apples product line conveys high property alternatively of mixing up with some cheap and constant products. However, if the product lines become diversified, the brand image may assume a contradictory heart for different products to the consumers. For example, RJR-Nabisco used to nominate two cigarette and cookies, which are two very unmistakable products below one... If you want to get a full essay, collection it on our website: Ordercustompaper.com

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